ABOUT US

In a world full of fast fashion and fleeting trends, KET AND

PUL rises above the noise, offering a return to timeless sophistication and enduring quality. Our brand is built on the belief that true luxury is found in simplicity.

At KET AND PUL, we believe that the essence of luxury lies in craftsmanship—the kind that doesn't need to be loud to be noticed, but is appreciated by those with an eye for the finer things. Our approach is rooted in the belief that elegance is best conveyed through subtlety.

We design for individuals who understand that the most powerful statements are made with restraint, through the perfect fit, the texture of premium fabrics, and the precision of a seam.

We cater to those who value quality over quantity, who seek garments that complement their personal style rather than compete with it. Each piece we create is a reflection of this belief, carefully crafted to offer both sophistication and comfort, made with care, combining fine fabrics from Italy and skilled craftsmanship from India.

Our fabrics are sourced from Italy’s finest mills—renowned for their heritage in producing textiles of unrivaled quality. For centuries, these mills have perfected the art of weaving fabrics that blend tradition with modern technology.

And the journey continues with highly skilled artisans in India, combining the precision of Italian textiles with the craftsmanship of Indian tailoring. This fusion of old-world expertise and contemporary design is what makes KET AND PUL garments different.

Every piece is a testament to quiet luxury, crafted to be cherished and worn for years, not just seasons. Our collection is curated with intention. From the softness of a high-thread-count polo to the structured elegance of a tailored shirt, each garment is designed with longevity and versatility in mind.

We focus on every detail—from the hand-feel of the fabric to the way it moves with your body, ensuring that our clothing not only looks good but feels effortless to wear. This attention to detail is what sets us apart.

Our customers trust that a KET AND PUL piece is an investment in quality, a garment that will age gracefully and remain a staple in their wardrobe.

Beyond the products themselves, the vision for KET AND PUL was born out of a deep passion for heritage craftsmanship and a desire to offer something that goes beyond just 'trends'.

The brand was founded by Ketan and Pulkit, lifelong friends with a shared vision. Ketan brings in years of experience in textile innovation and design, while Pulkit, a fourth-generation jeweler, brings an eye for luxury and timeless aesthetics.

Together, they set out to create a brand that embodies their personal values: an appreciation for quiet refinement, a commitment to quality, and a desire to fill a gap in the market for menswear that speaks to both style and substance.

From the beginning, KET AND PUL has been driven by a simple goal—to offer men garments that are more than just clothes but a reflection of their personal philosophy.

We are proud of where our journey has taken us and the community we are building. Our brand resonates with our community who understand that true luxury is not about following the latest fashion craze, but about finding pieces that reflect their individuality. It is about garments that speak to your sense of self—pieces that embody confidence, sophistication, and quiet strength.

THE EMBLEM

The emblem of KET AND PUL is a powerful symbol of our brand’s character. Featuring a knight in full armor riding a majestic lion, it embodies silent strength, honor, and timeless elegance.

Like our garments, this emblem doesn’t rely on loudness to make a statement—it reflects KET AND PUL’s core values: courage, mastery, and a quiet yet unwavering confidence. Inspired by the grandeur of ancient legends and the enduring craftsmanship of old-world artisans, the emblem is a reminder that true luxury, like the knight and his lion, transcends fleeting trends.

You’ll find this symbol subtly featured on select pieces and our packaging—reinforcing our commitment to excellence and the quiet power that defines silent luxury